Location: 274 Vo Nguyen Giap Street, Ngu Hanh Son District, Da Nang City
Investor: TAHAKA Trading & Tourism One Member Co., Ltd (Bee Group)
Design General Contractor: Song Anh Construction Investment Consulting JSC
Scale: 2 basements + 25 floors above ground
Total Floor Area: 22,925 m²
Segment: 4–5-star Hotel
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Panoramic view of My Khe Beach – The prime location of Serene Beach Hotel, the new icon of luxury hospitality in Da Nang City
Located on My Khe Beach – one of the most beautiful beaches on the planet – Serene Beach Hotel is positioned as a new symbol of high-end coastal living in Central Vietnam’s most dynamic city.
With a panoramic ocean view and contemporary architectural style, the project delivers a refined, luxurious resort space infused with the refreshing spirit of the sea.
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Map of the Project Site – Serene Beach Hotel, Da Nang
The Serene Beach Hotel project is undertaken by Song Anh Investment and Construction Consulting Joint Stock Company as the Design-Build General Contractor.
This project serves as a clear testament to Song Anh’s capability in high-rise building design and the comprehensive implementation of BIM technology, demonstrating the company’s pioneering role in Vietnam.
Situated on Vo Nguyen Giap Street – the most vibrant coastal route in Da Nang – Serene Beach Hotel enjoys a full oceanfront view overlooking My Khe Beach, often hailed as one of the most beautiful beaches in the world.
- North: Adjacent to Muong Thanh Hotel
- South: Next to Felicia Oceanview Apart
- East: Facing directly toward My Khe Beach
- West: Bordering existing high-rise residential areas
The project not only inherits an expansive natural landscape and mild year-round climate but also enjoys excellent connectivity to major tourist attractions such as Hoi An Ancient Town, Ba Na Hills, and Son Tra Peninsula..
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Project Location Map and Surrounding Connectivity of Serene Beach Hotel – Da Nang
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Development Strategy and Design Concept of the Serene Project – inspired by the dynamic, sophisticated, and sustainable lifestyle of Da Nang City.
The development strategy and design narrative of Serene Beach Hotel draw inspiration from the dynamic, sophisticated, and sustainable lifestyle of Da Nang City.
Envisioned as a new landmark of luxury hospitality in Da Nang, Serene Beach Hotel embodies the perfect harmony between modernity and the unique cultural charm of Central Vietnam.
Inspired by light, ocean breeze, and the serene rhythm of coastal life, the architecture adopts a sleek and modern form, maximizing panoramic sea views while reflecting the youthful, energetic spirit of Vietnam’s most livable city.
- Rooftop Infinity Glass Pool
- Rooftop Bar – Austronat Theme
- VR Experience Room: Da Nang Sci-Fi
- Laser Tag Game Center
- Mini Light Golf
- Floating Pool Deck
- 5D Karaoke Lounge
- All-Day Dining & Fine Dining Restaurants
Every interior space is elegant and minimalistic, featuring natural materials and sea-inspired motifs, creating a harmonious blend between modern architecture and local heritage.
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A diverse amenity zone featuring an infinity pool, rooftop bar, restaurants, and an entertainment center – offering a complete resort experience in Da Nang.
At Serene Beach Hotel, every architectural detail tells a story about the culture of Central Vietnam – the land of wind, sunshine, and hospitality.
From wave-shaped rooflines to interiors bathed in sandy beige and ocean blue tones, every element designed by Song Anh and international partners evokes the beauty of coastal life — refined yet familiar.
The hotel is not just a place to stay, but a cultural touchpoint, where guests can feel the local identity through cuisine, service, and immersive experiences.
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Suite Room Interior Perspective
As the Design General Contractor, Song Anh applied BIM (Building Information Modeling) throughout the project to manage technical details, optimize progress, and ensure precision in construction.
- Maximize ocean views to create an expansive and open spatial experience.
- Apply advanced structural and MEP systems for safety, energy efficiency, and operational sustainability.
- Combine modern architecture with soft, fluid lines inspired by the sea.
- Prioritize human-centered design, emphasizing relaxation, natural light, and premium comfort.
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Song Anh Engineering and Architectural Team
With the role of Design General Contractor, Song Anh delivers not only comprehensive technical solutions but also ensures aesthetic excellence, functionality, and cultural identity in every detail.
From architecture – structure – MEP, all disciplines are integrated seamlessly following international standards, using Revit LOD400 technology to guarantee consistency between design and construction. Every detail is carefully monitored to ensure durability, safety, and investment efficiency for the client.
Through the Serene Beach Hotel project, Song Anh affirms its strong technical expertise, standardized workflow, and team of experienced engineers and architects — always ready to accompany partners in creating world-class developments.
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Architectural Perspective and Section of the Serene Beach Hotel Project – illustrating the project’s scale and the modern, function-optimized design approach.
At Song Anh, we believe that every project is more than just a building – it is a creative journey where engineering meets art to create lasting value for Vietnam’s living spaces.
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Facade Perspective of Serene Beach Hotel – Da Nang
The development of Serene Beach Hotel marks not only an important milestone for Bee Group in the field of tourism and hospitality, but also underscores Song Anh’s capability in designing high-rise and premium hotel projects in Vietnam.
By integrating modern architecture, local identity, and cutting-edge design technology, the project is set to become a new icon of Da Nang’s coastal tourism – a place where design, culture, and emotion converge.
